Why are we so obsessed by avoiding failure?
1: YOU DON’T LEARN AS MUCH FROM WINNING.
Great coaches know this. How often have we seen athletes or even teams of athletes reaching the pinnacle of success yet finding it difficult to recapture that excellence in seasons following?
2: FAILURE MOTIVATES
Let’s face it, the human mind is better tuned in to finding things that you could do better when somebody else has performed better. It is much less successful at improving once success has been achieved.